Download print version of Truth #1: Goals – What Really Counts! – Who Else Wants More Cosmetic, Sedation & Implants Patients Now?
Truth #1: Goals – What Really Counts!
Who Else Wants More Cosmetic, Sedation & Implants Patients Now?
9 Truths of Dental Marketing – #1
Welcome! This is Jim Du Molin, Editor of The Wealthy Dentist Newsletter. I’m here today to give you a brief introduction to our 9 Truths Program.
These videos were produced in response to calls from dentists across North America who have seen a drop in new patient flow as a result of the economic challenges facing the dental consumer due to rising energy and food costs.
There are no easy solutions to these changes. No politician will wave a magic wand to balance our trade defect, lower gas prices and feed the world’s starving masses. You, as a doctor, own your business. You can control your own practice’s future.
Truth # 1: Goals – What Really Counts! – is an introduction to what you can and should expect from an Internet dental marketing campaign. These include not just more new patients, but also a reasonable return on your marketing investment.
I’m here today to talk with you about Internet Dental Marketing strategies, starting with how you can use your dental practice website as a way to bring more new patients, more high-value patients, into your practice. So let’s look at these strategies and what you need to think about as you implement them.
First of all, we want to use the Internet to significantly increase your new patient flow. That’s what marketing is all about. We want to make sure that happens. We also want to target the exact type of patient that you’re looking for. And we want to look at the high-value patient. Always focus your marketing towards high-value patients first. The rest will come, trust me.
We also want to use a strategy that pushes away the patients that you don’t want. You don’t want to be inundated with requests from people where you don’t supply those types of dentistry. They’re not the kinds of patients that you’re looking for. We’ll talk about that a little more in a minute or two.
We also want to use the strategy to build your image in the community as a professional and the doctor of choice. We want you to be looked at in your community as “the” dental practice and provider of health care.
Five. We want to dramatically increase your Return on Investment, from your Internet marketing. If you’re going to market and put dollars out there, you want to get the best Return on Investment you can. And this strategy is targeted at making sure you get a good Return on Investment. We can even guarantee it.
Number Six. We want to make sure that your response from all of your other marketing is increased simultaneously. We know that with a good Internet strategy we can synergistically work with your radio, your dental Yellow Pages, your newspaper marketing, your direct mail, and just patient internal marketing to increase those responses up to 50% or more when you tie it together with a good Internet marketing strategy.
I hope you enjoyed this brief introduction to what really counts in Internet marketing for your dental practice.
Segment # 2 of the 9 Truths series will take you, step-by-step, through the importance of search engines, like Yahoo, Google and Microsoft in your Internet dental marketing.
For the complete online series – at no-charge – go to: www.InternetDentalAlliance.com/9Truths.htm.
