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Download print version of Truth #7: How To Double Your Internet Marketing Results – Building a Dr. Profile – Want To Tap Into 25,000 New Dental Patients a Month?
Truth #7: How To Double Your Internet Marketing Results – Building a Dr. Profile
Want To Tap Into 25,000 New Dental Patients a Month?
9 Truths of Dental Marketing – #7
For the complete online video series at no-charge go to:www.InternetDentalAlliance.com/9Truths.htm
Welcome! This is Jim Du Molin, Editor of The Wealthy Dentist Newsletter. In segment # 7 of our Nine Truths Program we are going to be looking at how you can double your Internet dental marketing results by building a dental directory search profile. There are literally hundreds of dental directories on the Internet. While only a few of them actually generate valid, qualified new patients, it is important to design your doctor/practice profile to present you and your office in the best light.
There are two ways to approach the program. Lets take it from the consumers experience first. The consumer goes to the search engine, lets take Google for example, and searches for Sedation Dentist or Sedation Dentistry, the topic they’re looking for. It comes up with the results and 1stSedationDentist.com usually comes up in the top two or three results and we have a whole website geared to information about sedation dentistry.
We have Featured Doctor of the Month and, when you sign up for the program, you could be a Featured Doctor of the Month if you want. We have multiple articles, we have forums, like I said. Every aspect is there.
But every page has this little clipboard and it says, To Find a Sedation Dentist in Your Area give us your first name, your email address and your zip code. They put that in and it automatically brings up a list of all the doctors who are registered in this directory for sedation dentistry. First they’ve seen if there are doctors available in their market. Next they give us their information.
We’ve pre filled-in this information because we have their first name, we have their zip code and their email address. We automatically filled it in with their city, state, and so forth. Psychologically, we do this because we want the rest of this information so that we know this is a valid person looking for a valid appointment. Then they just fill in the rest.
You’ll notice at the bottom of this that we have a statement and its really an important thing. We respect your email privacy. We will not trade, barter, or sell your name to any unauthorized source. This particular strategy has proven very effective and it increased our response 28% when we put these words onto the website. Its very interesting technology.
A lot of people say, Jim, why are you putting this barricade of asking all this information of someone when they want to request an appointment. Lets just get their email address and well follow up.
We ask the patient to fill out this complete form because we want all of this information. We look at it as a qualifying tool to make sure the patient is truly serious and wants an appointment. We don’t want just a first name and an email address. We want to make sure this person is sincerely interested.
We want to make sure they are prospects, not suspects. The other thing we do to get this information is we make it clear to the patient that were going to respect their email privacy. We wont trade, barter, or sell their information to anyone in an unauthorized way. Its really an important issue.
When they click through, they then get a list of all the doctors providing sedation dentistry in their market. They get the travel distance as best we can calculate if from the center of the town to the doctors office.
They also have a bio of the doctor. You have the photos and, I have to tell you, you’re going to be able to put together a personal profile. Its absolutely critical to you from a marketing point of view to use your photo because it comes up right next to your listing and I’ve got to tell you: If you’re a consumer and you’ve got a choice between two people with photos to look at and people with no photos you’re going to go to someone with a photo or a logo right off the bat. So be bright about this when you sign up for this. Use your photo.
When they click on your photo or they want more information, it brings up a personal profile of your practice. It tells them your credentials, the types of payment you accept. It gives them your address and your location. Now we’ve even improved upon this and added your hours and promotional copy so you can make a special offer. You can even list the benefits of your practice in bullet format so people can see the types of services that you offer.
You are in total control of your profile. You can change this anytime you want, 24 hours a day. You just go online to your account and update it.
When someone hits the request button it automatically confirms their request and thanks them for scheduling the appointment and gives them the information about your practice including how to get through to your website.
The interesting thing is that we email a confirmation back to the patient and we email one to your office. The one to the patient says Thank you for requesting an appointment to come in and see me. (This is from you to them.) I have confirmed your request with my team so please contact me by phone or email to secure your appointment. I look forward to meeting you. And then it has the information.
The real issue here is that you’re not going to wait. You’ll get your email notification but you want to turn around and call this person as soon as possible. Don’t wait for them to call you. Your office is getting their information so that you can call them. So you get an email and the patient gets an email.
Even more important now is that we give you an automatic fax. Because the number one reason Internet marketing fails in the dental practice is that people don’t check their email in a timely way. Or the email is lost among all the spam. Or the email is lost because the mailbox is already full. Or we just don’t check it. So now we give you not just an email confirmation but a fax confirmation. Here’s your fax notice. A hard copy.
I hope you enjoyed your introduction to this dental directory strategy that can literally double your Internet Marketing results and deliver new patients quickly.
Your Doctor/Practice profile should contain at least six things.
- Your photo
- Your Address
- Directions to your office
- Your dental credentials
- Your Practices differentiating benefits what makes you special.
- What Credit Cards you accept.
And for those of you who what to be sure to close the appointment request make a new patient offer. It doesn’t need to be much, just a token saving for a first time new patient.
In segment # 8, our next of the 9 Truths series, we are going to show you how you can use dental directory marketing to generate tens of thousands of additional net profit to your practice annually. But, even more important, we are going to show you how you should be tracking the profitability of all your different new patient marketing vectors Yellow Pages, Direct Mail, Radio, even your dental PR programs.
For the complete online series at no-charge go to: www.InternetDentalAlliance.com/9Truths.htm
