Internet dental marketing isn’t just about selling new patients on the dental practice as a whole. While that’s important, new patients will be evaluating the individual dentist(s).
Long-term patients may have loyalty to your hygienist, front desk manager, and other team members. But new patients are concerned first and foremost with the dentist.
This is why doctor profiles are so important. Dentist profiles provide the emotional connection that can convert prospects into new patients.
If your dental practice has multiple dentists, they should all have their own online dental profiles. A dentist’s profile should include a professional photo, credentials, association memberships, and a statement of philosophy.
The Internet Dental Alliance allows clients to manage doctor profiles directly through its online Control Panel.
The Control Panel includes logos of popular organizations, or lets you upload your own logo files.
It also provides suggested philosophy statements. You can select a pre-written statement, edit the text, or enter your own.
The “Doctors” section of the Control Panel is the master list of all doctors. You’ll choose from this master list when associating doctors with locations and websites in other sections of the IDA Control Panel.
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