Another benefit of IDA’s technology is Total Lead & Call Tracking that allows you to see, hear and analyze every one of your new patient marketing leads.
Your leads are broken down by portals and directory listings in the Control Panel. You can view each email request for an appointment. You get valuable insights into your new patients by analyzing them via ZIP code, city, whether they’re requesting an appointment by phone or email, even how long your team spends on a new patient phone call.
The Control Panel also automatically graphically analyzes your results so that you can easily see which of your markets are producing the best return on your investment.
Lead Tracking Reports & Graphs To Monitor Your Dental Marketing
IDA Lead Tracking Reports provide a comprehensive list of all your new patient leads. You can see what type of lead it is – whether it’s a phone lead, a response to a website promotion, a patient request from an online dental directory, or what have you.
All these leads are gathered here together, letting you easily determine which sources are bringing in the most new patient leads.
“In reviewing my production for last year, I determined that my web marketing campaign with Internet Dental Alliance brought in 226 referrals!”
Morgan Scheiber, DMD, Plymouth, MA
There is a lot of information about each lead – when it came in, who it came from, where they’re located, and what their contact information is.
If you’ve turned on Call Tracking and Call Recording, you’ll also see a list of everyone who called the toll-free number on your website to request an appointment. You can see how long the call lasted and even listen to a recording of each call. Monitoring these calls can give you valuable insights into how well your front office is converting these calls to actual appointments.
Notifications of New Patient Leads
You select exactly how you want to be notified of new patient leads. For each dental practice location, you can enter an email address, a fax number, a cell phone number for SMS text messages, and a telephone number for voice messages.
You’ll see a list of all the various types of leads that your IDA website can generate – things like Appointment Requests, Emails to the Doctor, or Newsletter Signups. For each type of lead, you choose how you’d like to be notified. Check the boxes to indicate if you’d like to get an automatic email, fax, text message and/or voicemail notification.
The IDA New Patient Marketing Machine™ also includes Call Monitoring. Improving your front desk’s skills can dramatically increase conversion from appointment requests to actual patients in the chair. By reviewing recordings of appointment request telephone calls, you can accurately monitor the effectiveness of your dental practice’s front desk team.
