Videos personalize your website and increase the conversion rate of visitors to appointment requests. Video clips are rapidly becoming part of the successful dentist’s marketing toolbox.
There are three types of video content you may want to include in your website.
- Videos that teach visitors about dental procedures you offer
- Video testimonials from satisfied patients
- Video welcome from you, the doctor
Select Videos from Our Marketing Library
IDA provides informational videos that you can optionally include in your New Patient Portals. These professional videos educate current and prospective patients on dental topics like cosmetic dentistry, tooth whitening, braces, dental implants, and more.
“We find that patients from our IDA website complete their treatment plan – they want to have their dental work done and over with. They include a sedation case for dentures at $2,500, a cosmetic/crown and bridge case for $8,000, and a cosmetic and root planning case at $5,400.”
Mark Corn, DDS, Elkhard, IN
Add Your Own Video Patient Testimonials
Patient testimonials are one of the most effective ways to promote your practice. You can use your digital video recorder to get the absolutely greatest patient testimonials to post to your website. The cost of producing a web video is negligible relative to your return-on-investment.
Patient testimonials are, without a doubt, one of the most effective ways to promote your dental practice. A digital video recorder makes it about as easy as it can be to capture, produce and post these testimonials to your dental website.
It starts when you psychologically prep the patient for a good testimonial. As you’re completing the case, or reviewing the final outcome, have your assistant say, “Wow! Mrs. Jones, those veneers/denture/implants look absolutely great!” Then you, the doctor, say, “Yes, I’ve got to admit, those are some of the best veneers/dentures/implants I’ve ever produced.”
Asking for the actual testimonial is actually very easy. Start with, “Mrs. Jones, could I ask for your help?” Then you ask, “Could you take a minute to comment on how you feel about your treatment for our collection of happy-patient video testimonials?”
And, finally, never be embarrassed or shy about asking for a patient testimonial. Testimonials are not just a practice marketing tool; they are part of our culture. And video testimonials, especially when used on the Internet, are rapidly become the 21st century version of the traditional dental marketing standby: “Word-of-Mouth.”
Speak Directly to New Patients – with Video
We are all part of the video generation. We’ve grown up with an average of 2.3 televisions in our homes. Our culture idolizes the people we see on video. Done properly, videos give prospective patients visiting your website a sense of your personality and credibility. It helps you gain their trust, and the medium extends a sense of authority and “celebrity” to the doctor. All of this contributes to our ultimate marketing goal: converting your Internet visitor to an appointment request.
Don’t start by posting random video clips of your dental life and philosophy on your site. Don’t get carried away like a dog marking its territory! You only have one goal in posting video to your website – converting the visitor to an appointment request.
A video welcome from you, the doctor, helps reassure prospective patients that they’ll be in good hands.
About the Author
+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques. Visit http://internetdentalalliance.com/author/admin/
