Our easy-to-use Return-on-Investment (ROI) calculator allows you to estimate the potential returns of a total dental marketing plan from IDA.
You begin by selecting those new patient markets for which you and your team have expertise and training. These are the patient types that your IDA dental marketing program will target.
A strong marketing plan targets multiple types of high-value new patient markets: cosmetic dentistry, dental implants, sedation, braces, dentures, family dentistry, wisdom teeth, root canals, gum disease, etc.
Click Here to Use the ROI Estimator
Our calculator includes estimated average patient values for each market. This field can be adjusted to match your practice’s average new patient value for each type of patient.
“My IDA Marketing campaign gives me the best ROI – return on my investment dollar – over my other marketing investments in radio and TV ads. There is no comparison in cost – my IDA campaign costs the least, and I get the best return. Today I scheduled a new patient with a treatment plan that is $20K to include sedation, periodontal therapy and extractions.”
Stanley H. Asensio, DMD, Orlando, FL
Our calculations assume an estimated lab fee that can be adjusted to fit your practice. For simplicity, we’ve used the ADA’s estimated average collections rate of 96%, and universal variables for supplies and other expenses at a rate of 9%.
Then you estimate the number of new patients per month for each market you think your marketing will attract. To be conservative, we pre-set this at just 1 new patient per month per market.
We then automatically calculate how these additional markets and patients will increase your potential profit. We even deduct out the cost of the entire marketing plan to give you your net estimated return on investment, both monthly and annually. A graph shows you the total estimated ROI from your market selections.
Then, you can get a marketing plan that targets these patient markets!
Click Here to Use the ROI Estimator
About the Author
+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques. Visit http://internetdentalalliance.com/author/admin/
