Where do you get your data?
Our data is culled from Google searches, ads, and other Google tools. Google keeps a record of every single keyword search. If you know how to sift through all this data in a meaningful way, you can get real insights into online search trends – which are representative of consumer trends in general.
What do you keep track of?
Each month, we track searches in over 10 dental markets (cosmetics, braces, dental implants, etc.), monitoring the top 30 keywords or keyword phrases in each market.
How do you track monthly search volume?
Our Monthly Search Volume graphs show combined search volume of the 30 most popular terms in each dental market over the past 12 months. You can see how each month’s search volume compares to the annual and year-to-date average.
How do you track monthly search volume rankings?
Our Monthly Search Volume Ranking lists represent the 15 most popular keyword search terms (as part of a phrase – for example, “veneers Dayton” or “Peoria tooth crown”) within each dental market (in this example, cosmetic dentistry). The Change in Search Volume (represented by the dot in the rightmost column) indicates whether or not total searches for that particular phrase have increased, decreased, or remained the same since the prior month.
What is “cost per click”?
CPC (Cost per click) is the amount paid to Google by the advertiser each time a user clicks on a Google ad resulting from a search for a specific keyword phrase. The CPC for any ad is determined by how much advertisers are willing to pay for each click-through to the advertiser’s website or product page. It’s important to note that a click is not a new patient.
How do you assign weightings to keywords?
Using the top 30 keyword phrase searches (our report displays the top 15) for a dental market during the month, we assign a value-weighting to each keyword phrase. We derive this by taking the number of monthly searches for that keyword phrase and dividing by the total number of searches for all 30 phrases within this dental market. The cost per click (CPC) for each keyword phrase is multiplied by its value-weighting to give the Weighted CPC for each search term. The resulting weighted cost per click (CPC) amounts for the 30 keyword phrases are totaled to give the Value per Click for that dental market.
How many clicks does it take to get one new patient?
We have set an index standard of a 2% conversion rate for statistical comparison purposes. That is, for every 100 clicks among the top 30 keyword phrases for the Cosmetic dental market, you acquire an average of 2 new patients. While our calculations assume that dentists average 1 new patient for every 50 unique visitors to their site, it is important to understand that individual doctors’ conversion rates of clicks to patients will vary dramatically based on the quality of their internet marketing.
How do you determine the cost to acquire one new patient?
We assume that for every 100 clicks among the top 30 keyword phrases for a dental market, 2 patients are acquired (a 2% conversion rate). So, the Weighted Value per Click is multiplied by 100, then divided by 2 to give the estimated Cost to Acquire One New Patient.
How do you determine the net profit per patient?
We have compiled average patient values by patient type based on data from dentists across the country to estimate Gross Production Value per Patient. We subtract out lab, variable expenses and collections loss, again using estimated industry values based on dental market. The result is the Marginal Profit per Patient. Next, the marketing cost (Cost to Acquire One New Patient) is subtracted out. This gives us the Net Profit per Patient.
Is anything in life 100% certain?
IMPORTANT: This report is intended to provide a general overview of trends in dental marketing. The data is generated using Google tools. Internet Dental Alliance makes no guarantees as to the accuracy of the original Google data. All calculations are based on assumptions stated. We cannot warrant these calculations as totally accurate. Relative values will change from month to month as additional dental marketing categories are added to the report.
Can I quote you on that ?
The press is welcome to excerpt brief quotes from IDA’s Dental Marketing Intelligence Report, but not our graphs and video reports, which are for paid subscribers only. Those who use our work without having paid for it are thieves. Please do not steal our work or forward it to cheaters, who will hear from our Legal Department. If there are any questions regarding this policy, feel free to call 415-435-2818 for more information or to schedule an interview with Jim Du Molin.
About the Author
+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques. Visit http://internetdentalalliance.com/author/admin/
