Another way IDA helps you target new patients is through referrals from your current patients. One of the ways you can encourage this is through a regular email patient newsletter program that gives your practice top-of-mind awareness with your current patient base.
With your IDA marketing program, you get access to our online newsletter system, with over 60 pre-written patient newsletters. These professionally-written newsletters are personalized and sent automatically to all of your patients via email.
You have a choice: you can write and send your own, or you can put it on Auto-Pilot and have all your patients receive monthly email newsletters from your practice automatically.
Regular Patient Communication Is Essential
The hallmark of a good practice is successful dentist-patient communication. Regularly keeping in touch with your patients builds loyalty, increases case acceptance, encourages referrals and is important for your patients’ overall dental health.
You can send your own newsletter daily, weekly, monthly, whatever you wish… design your own “patient communications package.”
Use it to update your patient base with news about a new associate or team member, to announce new services or products or even your latest CE course. With pre-written articles, fully customizable copy and totally automatic delivery, your IDAPatientNewsLetter.com subscription makes it simple to send monthly, weekly or even daily communications to your entire patient base – you are in control.
A consistent, long-term strategy of regular patient communications is essential as a unifying element for your total Internet marketing strategy. Because it is a cumulative strategy, based on repetition, constantly keeping you and your practice in your patients’ awareness, the results are manifested in increased patient referrals.
“My best client from IDA led to $11,000 in profit for dentures.”
Stephen McAnaney, DDS, Denison, TX
Patient Email Uploader Software
We also include our exclusive “Instant Email List-Builder” software. Build a comprehensive email list of all your patients, professional referrers, business associates, and friends in minutes – with no hand entry of email addresses required!
You can quickly populate your online account with email addresses from existing files and databases on your computer system. Our Patient Email Uploader Wizard is a smart utility that understands a variety of popular database and file formats, thereby allowing rapid and accurate extraction of email addresses from well-known products such as Microsoft Outlook and Microsoft Access.
This means you can automatically scan your computer and network, including your practice management software for patient email addresses. Then, after your approval, you can upload the email addresses to your IDA Newsletter program.
