IDA’s New Patient Marketing Machine™ targets the specific categories of high-value new patients you want to attract to your practice. Each IDA website is targeted at one Primary Dental Market, and optionally for up to 3 Secondary Dental Markets. The Primary Dental Market is the one single dental treatment service that you want to target with this website. It may be general dentistry, cosmetic dentistry, implants, braces – whatever types of patients you want to reach.
We have campaigns for both general dental practitioners and board certified specialists. In general, we recommend that a dental practice marketing plan target between 3-5 dental markets, depending on your team’s clinical skills and the types of new patients you want to attract. Many of our doctors later expand their dental marketing as their success grows.
Attract More Local New Patients by Geo-Targeting Your Dental Website Marketing
Geo-targeting your marketing by geographic area is key to getting local patients to find you online. Each IDA web portal targets your primary city as well as up to five geographic markets surrounding your office.
A website’s Primary Geographic Market is always the location of the primary practice associated with that website, and will be automatically loaded when the website is first built. You can also add up to five more additional geographic areas that will be listed on your site. This information will help your website appear in the search engines for local searches.
When adding geographic areas, you should target those areas from which you are currently getting the most new patients. These will frequently be neighboring towns or cities, but not always! It all depends how people in your area search for local information. In a big city, you might use neighborhood names; in a rural area, you might use regional identifiers.
“My IDA marketing campaigns for sedation and cosmetic dentistry have given me a commanding Internet presence. Without my IDA website marketing campaigns, I would be missing out on those high-value prospective patients who actively search the Internet.”
Charles Barrett, DMD
New Patient Dental Markets for IDA Dental Marketing Campaigns
Campaigns for General Practitioners:
- Anxiety Free Patients
- Children’s Dentistry Patients
- Cosmetic / Restorative Patients
- Dental Implant Patients
- Denture Patients
- Family / General Dentistry Patients
- Gum Disease Patients
- Invisalign Patients
- Minimal Sedation Patients
- Orthodontics / Invisalign Patients
- Orthodontics Patients
- Root Canal Patients
- Sedation Patients
- TMJ / TMD Patients
- Tooth Whitening Patients
- Wisdom Teeth Patients
- Dental Insurance Patients
Campaigns for Board Certified Specialists:
- Endodontist Patients
- Oral Surgery Patients
- Orthodontist Patients
- Orthodontist / Invisalign Patients
- Pedodontist Patients
- Periodontist Patients
- Prosthodontist Patients
About the Author
+Jim Du Molin is a leading Internet marketing expert for dentists in North America. He has helped hundreds of doctors make more money in their practices using his proven Internet marketing techniques. Visit http://internetdentalalliance.com/author/admin/
