Dental Marketing Clinical Skills
Internet Dental Alliance’s LeadFire 2.0 program focuses on dental marketing for ALL of a dentist’s clinical skills.
Our extensive network of national and local dental directory websites can have a major impact on doctors’ search engine rankings. To get the most out of this, clients will need to take a few moments to list their clinical skills.
What are Your Clinical Skills Worth?
The following are the top 11 clinical skill areas most often offered per patient in a dental practice. We included the average net profit (after the cost of dental materials) that can increase your bottom line for each additional new patient you add. Of course, these numbers will vary based on your location and fees. Select the ones that apply to your practice.
| Clinical Skill | Gross Production | Marginal Profit |
| Braces / Invisalign | $3,600 | $3,060 |
| Cosmetic Dentistry | $5,500 | $3,671 |
| Dentures | $3,500 | $2,464 |
| Gum Disease | $1,600 | $1,209 |
| Dental Implants | $6,000 | $3,977 |
| Root Canal | $950 | $827 |
| Sedation Dentistry | $3,000 | $1,949 |
| Sleep Apnea | $2,500 | $1,800 |
| TMJ | $5,000 | $4,150 |
| Tooth Whitening | $600 | $474 |
| Wisdom Teeth | $1,200 | $806 |
