Your primary dental market is the single, specific dental treatment service you want to target with this website, for example, cosmetic dentistry, or dental implants.
All the content on your website is designed to make it easy for patients looking for this particular service in your local area to find you on the search engines. Research shows that a single-topic website is the most effective way to reach users looking for that exact topic.
You can also select up to three secondary dental markets to include on this website to let your potential patients know about your other services.
However, if you want to specifically target these other services in the search engines, you should consider adding an additional website specifically targeted at these services.