A dental practice logo and doctor’s photo greatly improves your dental website marketing and attracts more new patient leads.
When you set up your LeadFire 2.0 program, you’ll be asked to upload what we call a “promotional photo.” This should be a photo of the primary dentist or partners at the practice. A friendly photo can go a long way towards making a connection with a potential new patient.
Logo and promotional Photos
There are two “Logo & Promotional Photos” areas in the IDA Control Panel. One is at the location level, and the other is at the dental website level. Your 1stDDS website listings are linked to your location or locations. They will reference the information you enter at the location level in the “Practice Locations” section. Here you can customize your practice name, certification, and slogans for this location only.
Your dental practice logo and a home-page promotional photograph are also used in the IDA dental directories for this location.
Your website, on the other hand, will display the information you enter at the website level in the “Customize Portals” section.
This offers extra flexibility to large practices with multiple locations and websites. If your practice has one doctor, one location, and one website, you’ll be most concerned with making changes in the “Customize Portals” section.
For the practice name that appears on your website, you can drop “LLC”, “Inc”, etc. from your formal practice name. You also may want to add “Certification” text like “General Dentistry.” If you don’t have a practice logo, don’t worry – you don’t need one. If you do, select it here. It should be a 200 by 100 pixel image. In a single-doctor practice, the promotional photo can be the same as the doctor’s photo. If it’s a group practice, you’ll probably want to use a group photo.
Remember, if you’re trying to change what’s displayed on your dental website, go to the “Customize Portals” section. Check out the “Logo & Promotional Photos” area, plus go into the “Portal Design” area and make changes under the “Options” tab.